Today we will analyze the design elements (line, shape, texture, color, etc.) that can turn a simple subject into a striking photo. Lines enclose and contain parts of a design by creating outlines. They can be smooth, rough, continuous, broken, thick or thin. A diagonal line, for example, has kinetic energy and movement, while a straight line is more orderly and cleaner.
Lines can be used to emphasize, highlight particular information in a busy composition, and draw attention to a particular area. They can be formed into shapes or frames (more on both a little below). The eye will also see lines in other places, such as buildings, branches of a tree, a horizon or a set of railway tracks that offer a natural border or borders. Often, designs are undone by careless, careless or inappropriate color choices.
Color is incredibly important and should never be an afterthought. Even a completely grayscale design needs to be balanced and contrasted appropriately. In addition to the hue (red vs. blue), consider the saturation and brightness (or “value”) of each color.
Learn the basics of color theory to make sure a composition has the right mood, temperature and tone. Finally, consider which color space (CMYK or RGB) is best for the printer or screen where the design will look. While our kindergarten teachers expect us to know what a shape is, for our purposes, a shape is any enclosed space defined by lines or in contrast to its environment. They can be geometric (squares, ellipses, triangles, etc.) or organic (a bubble, those little pointed things that appear on the screen when Batman hits someone).
Other components of a composition, such as blocks of text, are also shapes. A designer progresses by leaps and bounds once she sees everything in her design as shapes that must be ordered and sized based on an invisible grid. Texture is everywhere as we navigate the world around us both by sight and touch. While we can't feel them on websites and printed pages, textures from the outside world can be incorporated into a composition to bring it to life.
Do you want to imply softness, comfort and comfort? There is no quicker way than a cotton textile background. On the other hand, if you sell construction supplies, you will probably lean towards cement, stone and brick, with a more sandy textured text. More than with any other element, textures serve as a nod to our natural environment. Frames organize information and create a hierarchy for the eye and highlight the most important information for the viewer.
They can be nice and decorative or basic and utilitarian. Frames also help define shapes in the white space of a page. In Graphic Design there are six basic elements that are used to have a good design. The six elements are space, line, shape, value, texture and color.
Each one is used to create an image that is pleasant to see, as well as to convey a message to viewers. Each of the elements will now be explained in more detail. Following the elements and principles of design helps you create an effective composition that conveys a clear message to your audience. Essential design elements and principles include emphasis, balance and alignment, contrast, repetition, proportion, movement and white space.
Emphasis is usually indicated by the use of contrast, color, shape or texture. It's also usually the focus point. It often breaks or interrupts the flow of the composition to draw attention to it. Emphasis can also be used to stop emphasizing a certain aspect of the design, as with the “small print”.
The discreet, small typography that is hidden at the bottom of a page will have much less weight than most other elements of a design. Balance has to do with visual stability and our physical sense of balance. Bold or strong compositions achieve balance symmetrically or asymmetrically and help to reconcile opposing forces. Symmetrical designs create balance by using equal weight elements and design principles on either side of an imaginary centerline.
Asymmetric equilibrium, on the other hand, uses elements of different weights that are usually arranged in relation to an imaginary line elsewhere in the overall design. Asymmetrical designs tend to be bolder and can bring real visual interest and movement to your design. Each element of a design contributes or detracts from the balance. Keep in mind that each element has its own visual weight, including typography, colors, images, sizes, textures, shapes and patterns.
Some elements are heavy and attention-grabbing, while others are lighter. The way you choose to design the elements of your design should create a sense of balance. Don't fill your design by placing a lot of heavy elements in one area of your composition, as this will hurt your balance and make your audience feel their eyes slide off the page. Contrast is what really makes a design “stand out”.
When different elements of a design are more easily distinguished from each other, that is contrast. Contrast is an essential part of creating accessible designs. Its aim is to draw the public's attention clearly to an element, to create space and differentiate between the elements of its design and, above all, to make a lasting impression. Poor contrast can make text difficult to read, elements blend into each other, and often easily forgotten.
If you plan to use typeface to create strong contrast, it's essential to understand contrast, as it means that your font weight and size are balanced. How can your audience discern the most important aspect of your design if everything is bold? If you're looking for examples of solid and effective designs, you'll probably notice that most designs include one or two fonts at most. Why? Effective contrast is most often achieved with two strong sources, sometimes even one strong font with different thicknesses. As you add multiple fonts, you often run the risk of diluting your message and confusing the purpose of your design.
Similarly, color is another effective way to create contrast. It is important that the background is significantly different from the color of the elements. In this way, they work together harmoniously and any text used is legible. Another of the 6 main elements and crucial principles of design is the proportion.
It's also one of the easiest design principles to understand. It is the visual size and weight of the elements in a composition, in relation to size, color, quantity, or grade, and how they relate to each other. To put it in simpler terms, it is the size of the elements relative to each other and points out that larger elements are more important and smaller elements are less important. It is achieved when all the elements of your design are the right size and are carefully placed.
A good ratio adds unity, symmetry or balance between parts of a design. Once you master art, balance, contrast and emphasis, proportion often arises organically. To begin with, it is advisable to approach its design in sections, rather than as a whole. Grouping related items can give them importance into a smaller size, which can help with hierarchy.
The proportional differences between the small type and the large images clearly outline which elements are most important in each of the wedding invitation mockups described below. Movement refers to the way the eye moves over a design. When done right, the eye should naturally flow through a hierarchy of important elements seamlessly. The movement creates a story or narrative of its work, like phrases on a page that guides the reader through the story.
Each important element should comfortably lead to the next most important. The elements we've already covered, in particular balance and contrast, will work together with movement to achieve your goal. It can often be achieved by using the principles of repetition, gradation and alternation. Repeats can be subtle elements on a fundamental level, or they can be bolder by using different elements in a composition.
Without proper movement, your design can be confusing or unattractive. The best way to determine this is to take a step back and look at your design. Does it feel like your eye is “stuck somewhere”? Is there an element that is too big, too bold, slightly off-center, or that is not a complementary color? It is important to modify them and adjust the design until everything is in harmony and there is a visual rhythm within the design. The way you balance your white space can make or break your design, especially in typography.
Consider how each element or letter relates to each other and give them the precise breathing space needed. In reality, graphic designers use a set of tools, known as the elements of design, to build and perfect that perfect design. When you fully understand the power of the line, you're one step closer to maximizing this design staple. The fundamental principle behind this pattern is to ensure that typography and other design elements reinforce the visual element and do not compete with it.
It's a good idea to place the elements on a website along the lines of the Spiral, because that's how the human eye works. Grids add structure to a layout and are used to maintain a good ratio between page elements. The second type of equilibrium occurs when the two sides of a website don't look similar to each other, but they still have elements that are similar. Tertiary elements are information such as footer links, meta-information on blogs, or different elements, and a website can most of the time exist without them.
It is the constant task of weighing and considering a long list of elements, throughout the design process of any project. If the elements complement each other and the website is pleasing to the eye and offers a good user experience, then the work you have done is more or less finished. The elements and principles of design are guidelines intended to organize the various components of a design. .