Web design is a complex process that requires a combination of strategy, creativity, and technical know-how. It is a tightrope between form and function, and your design and development team needs to find the ideal balance between the two, before the website launches. To ensure success, it is important to understand the steps of the web design process and how they work together to create a winning website. The web design process begins with the definition of the project.
In this phase, our design team and business analyst conduct a kick-off meeting and other activities to find existing problems and solutions in your particular niche or industry, define your product's unique value proposition, and learn about your customer segments. Based on this information, our business analyst creates a Lean Canvas to validate your business idea and avoid risks. The next step is to determine the scope of your project. My design process focuses on designing websites around SEO.
The keywords you want to rank for should be placed in the title tag: the closer to the beginning, the better. Keywords must also appear in the H1 tag, meta description, and body content. Organizations have a need to communicate to stakeholders their positions on issues and make their products and services known to the public. Often, the need for communication, such as a website, is triggered by a change in strategic direction or a new offering.
Identifying the reasons for the existence of the site and what it is supposed to achieve is the first step in the process. The goals and objectives that are set at the start of the project inform all future decisions, from the structure of the site and the naming conventions used in navigation to the visual design of the site. The goal of this step is to identify three measurable key outcomes that are directly related to the organization's strategic objectives. The challenge in this step is to limit the number of goals. Most organizations will have more goals than they know what to do, and each department believes that the goals of their individual unit are the most important.
Being able to focus attention on the objectives of the organization will facilitate the development of the site and make the final product more effective. The decision regarding the technology stack is based on the objectives of the website outlined in the previous step. The designer needs to obtain approval from the customer before proceeding to the next step of the design phase. A designer may skip a few steps (create sketches and move directly to design some detailed schematics) depending on the customer's knowledge and expectations. Once approved, it's time for designers to create wireframes or mockups that will serve as a blueprint for developers. As there are 7 essential principles of web design to create that appeal, there is also an established process to implement those principles.
Developers are also participating at this time. The developer must ensure that he can create what the designer suggests. Before launching the site, it will be placed on a production server where only internal audiences and anyone you share the link with can see it. Site testing is critical, as there will inevitably be issues that need to be addressed before the site goes live. There is nothing that erodes a brand more than a site that is not working properly or that has spelling errors or broken design elements.
At this stage, it will be necessary to check the site on various browsers (Firefox, Safari, Internet Explorer) and on various devices (laptops, tablets and mobile devices) to see if and where interruptions occur. You've tested the site, project stakeholders have reviewed and approved it, and you're ready to launch it. But once launched, don't forget that your project isn't finished yet! You should be prepared to respond to comments from users who are adapting to your new site. Expect to make some immediate changes such as fixing broken links, editing text, and making adjustments. The Web is a fluid medium that changes daily; if not every hour; change is inevitable. The launch of your website involves its transfer from a local server to its live server.
However, even though it sometimes takes enormous effort to meet customer requirements, you never need phenomenal technical training to understand what lies behind. When everything is done perfectly during each step of website design process, chances of catastrophe are minimal. Learn more about these steps in order for you collaborate effectively with your team members; avoid confusion; misunderstanding; drastic delays; unexpected costs; and disappointment.