22 Essential Elements of a Successful Website

The 6 key elements of a successful website are a clear message on the homepage, user-centric design, modern trends and proper functionality, high-quality content, readability, and HTML headings. A website should also have links to other websites, security measures, mobile optimization, and an aesthetically pleasing design. Additionally, it should have a purpose that is clearly communicated on the homepage. These are the essential elements for a successful website. First impressions count for everything in business, especially online.

Users are the ultimate determining factor in determining whether your site is successful or not. As a designer, it is my job to do everything possible to keep everyone satisfied and happy. This often involves offering an expert opinion that reminds customers that they are going out of the way of what your website should achieve. Having a design that uses modern trends and proper functionality will appeal to users. It should attract your target audience and professionally present your company.

With that in mind, here are the 22 elements you should keep in mind when creating a fantastic site. When it comes to content length, there is a lot of conflicting information about the ideal length of the blog post. Some sources will tell you that 500 words is the sweet spot. Others will tell you to give free rein to your inner Tolstoy and say thousands of words. Our suggestion is to focus on developing longer, high-quality content between 1400 and 3000 words.

A study by Backlinko found that the average word count of articles on the first page of Google is 1,447 words. We've also found that long-form blog posts tend to perform better on both backlinks and rankings. The author's experience is a critical factor for any content to be considered high quality. Readability is the ease with which the text can be read and understood. Use Flesch's readability formula to determine the readability of your text before you publish it. Not only does this improve the readability of your content, but it also optimizes it for mobile readers.

Use HTML headings such as H1, H2, H3, plus tags, number lists and bullets to divide your content into easy-to-scan sections. Also, add a linked index to the beginning of your article if it is long. It is important to have links that point to your site as well as link to articles on your own website. If you've been operating since 1950, don't be afraid to put that fact on your website. More than 50,000 websites are hacked every day.

If you don't put a few basic security measures in place, your website could be one of them. Nowadays, more business is done on mobile devices and tablets than on traditional desktops. This is because more than 70% of today's industrial buyers are millennials who are tech-savvy and expect the same B2B shopping experience as in their personal life (think Amazon). That means that your website must work on mobile phones and tablets and have fast loading pages. Corrugated Metals partnered with Thomas to create a responsive and lead-generating website which changed the way they market their business. We set a record for quotations in the first quarter, increasing them by 197% over the previous year and the average value of contributions has grown.

“The sales team can't believe the amount of good opportunities they have now” said Ken Carlton, vice president of Corrugated Metals. A responsive website keeps people on your site longer and the longer they're on your website, the more likely they are to do business with you. Get a free digital status check of your website to see what you need to generate more qualified leads online. Presentations are important for a couple of reasons; they help the reader enter your content making it more readable and readable. Content is content that people stop reading if they can't figure out what it's about quickly; usually in about 30 seconds; increasing the likelihood that they will leave the page dramatically. This way landing pages work much more like an email than a web page; they can be much more marketing-focused than standard web pages; about 150 short pleasant words instead of roughly 500 words recommended for web pages. There is a lot to do to create a website that meets your business objectives; we should know; we've created over 5000 manufacturing and industrial websites for our customers so we understand what works and what doesn't.Many manufacturers try to tackle their digital marketing efforts on their own; while that's okay; there are some components that can turn into an oversight; connect with the most active and qualified network of B2B buyers on the world's leading platform for product discovery and supplier selection. The aesthetic design and interesting images impress visitors more than anything else; creative web design ideas and an attractive style is something that differentiates you from others. Over the years Intervision has created hundreds of websites for businesses large and small; these are “must-haves”; essential ingredients in terms of design and functionality for a successful website. An essential element of a good website is knowing its purpose and communicating it clearly in advance; preferably on its homepage; who you are and what you do. Make sure you do everything you can to create a high-quality website using as many of these 22 key elements I described above. This is the basics but it works as an essential element for success without a doubt.

Dorothy Bauer
Dorothy Bauer

Extreme creator. Award-winning music geek. Award-winning twitter buff. Extreme coffee enthusiast. Subtly charming tv maven.

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