Four Essential Elements of Great Web Design

Designing a website is no easy task. It requires a solid foundation, good typography, logical navigation, and effective SEO optimization. To create a successful website, you must also consider the user experience, color palette, typography, visual hierarchy, and loading speed. All of these elements are essential for creating a great website.

Design a Solid Design


The importance of having a good foundation applies to almost everything in life. Like design, typography plays an important role in how a user digests the content of a website. The text must be easily readable, which generally means that the body of the text must be at least 16 pixels. Using a companion font is ideal for headers or accents, but don't go beyond three fonts or unnecessary size adjustments.

Create Logical Navigation


The fundamentals for creating good navigation on the website are logical hierarchy, simplicity and versatility. Good navigation is key to helping users find what they need and go where they need it. The coloring and navigation of Kid Toc hit the spot. It's easy to find as well as easy to follow.

Make it Mobile Friendly


First of all, a mobile friendly design refers to the use of a responsive website design. Responsive web design refers to a design strategy that allows websites to “adapt” to different screen sizes without compromising usability and user experience. Text, UI elements, and images are scaled and resized depending on the viewport. Test the effectiveness of your responsive website design with BrowserStack's free responsive design checker.

Optimize for Speed


Web pages that load in five seconds experience a bounce rate of 38%. A 100-millisecond delay in load time can cause conversion rates to drop by 7%. Numbers like these should describe the importance of speed in modern web design, both on desktop and mobile devices. Unless evaluators and designers have a real in-house device lab that they can access 24/7, they should take advantage of cloud-based testing solutions that provide the same.

Use White Space


As a minimalist design element, white space is essential for modern home page design. As the Internet subjects all users to an infinite barrage of information, they can quickly reach a point of intellectual exhaustion. Using a balance between white space and content ensures that the site looks clean, organized, readable and easy to navigate.

Content is King

. There's no denying that “Content is king”.

It plays an important role in search engine optimization (SEO) and is one of the main reasons people visit your website. An effective website design must fulfill its intended function by conveying your particular message while at the same time engaging the visitor.

Keep it Simple

. Simplicity is the best way to do it when you consider the user experience and the usability of your website. Below are ways to achieve simplicity by designing: keep color selection limited to less than 5 colors; use only a maximum of 3 different fonts on the website; keep navigation simple, intuitive and consistent on every page; establish a focal point; optimize image size; use plenty of white space; and create visual hierarchy.

Dorothy Bauer
Dorothy Bauer

Extreme creator. Award-winning music geek. Award-winning twitter buff. Extreme coffee enthusiast. Subtly charming tv maven.

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