10 Essential Elements of a Successful Website

Having a website is essential for any business, but having a successful website is even more important. A successful website should be designed with the user in mind, and should include certain elements that make it easy to navigate and use. In this article, we'll discuss 10 essential elements of a successful website, including links, paragraphs, headings, numbered and bulleted lists, tables, regions, images, form controls, card design, background videos, product videos, mobile optimization, space design, an “About Us” page, contact information, calls to action, search functions, footer information, buttons, images and web fonts. Web page elements such as links, paragraphs, headings, numbered and bulleted lists, tables, regions and images are all important for creating an effective website.

Form controls such as radio buttons, edit fields, check boxes, combo boxes and list boxes are also essential for creating an interactive website. Card design is becoming increasingly popular on B2B and B2C websites because it helps provide users with easily digestible bits of information. Using this design on your site can help highlight several products or solutions in parallel. In addition to background videos, short product or feature videos are also popular as they can be used to highlight a specific use case.

These short videos are great for bringing your solution to life without overwhelming the visitor with a long experience they must experience. Mobile traffic now accounts for more than 54 percent of all web traffic worldwide. This means that if your site isn't mobile friendly you could lose up to half of all potential customers. According to Google statistics, as page load times increase from 1 second to 10 seconds the bounce rate of visitors increases by 123 percent. It is essential that your website is optimized for mobile devices in order to ensure that users have a seamless experience. Space is one of the most important design tools because it dictates everything from flow to readability.

Designers are starting to use space in ways that we didn't see on the web a decade ago. More site designs include wide spaces, greater space between lines of text and general use of open space. Key spatial relationships include coherence in spacing; similar elements must include similar spacing. An image or a piece of text surrounded by white space will look larger and more important than one that is crowded into a smaller or narrower location in the design. It is also important to note that space is not always white; it refers to the lack of elements and could also be a background color or a texture. The “About Us” page should tell users who you are and what you do.

You can describe the philosophies or objectives of the company or how the site came about. This page can also be the place for customer or user testimonials and success stories. This type of page can also serve as a gateway to related pages or even social media profiles. Having contact information such as a phone number, physical address or form to contact the website owner adds legitimacy to your site and business. It can be frustrating for users to want to find you and that the information is not clearly listed on the site. Calls to action must be obvious and forceful in order for users to take action on your website.

A footer is how you can connect with your audience with a large amount of information without hampering the design. The footer should include a small site map, company or contact information links and context of your site. These often-overlooked details can make or break the entire design of your site. Give your users a seamless experience by testing on more than 3000 real devices and browsers; do not commit to emulators and simulators. Responsive web design refers to a design strategy that allows websites to “adapt” to different screen sizes without compromising usability and user experience. Text UI elements and images are scaled and resized depending on the viewport. Test the effectiveness of your responsive website design with BrowserStack's free responsive design checker; just enter the URL and your website will appear on a variety of real devices: iPhone X Galaxy Note 10 iPhone 8 Plus Galaxy S9 Plus and more. Web pages that load in five seconds experience a bounce rate of 38%.

A 100-millisecond delay in load time can cause conversion rates to drop by 7%. Numbers like these should describe the importance of having an effective website.

Dorothy Bauer
Dorothy Bauer

Extreme creator. Award-winning music geek. Award-winning twitter buff. Extreme coffee enthusiast. Subtly charming tv maven.

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