Once you understand all the elements of the design, it's easy to be ambitious and want to include multiple shapes, different colors, or types of lines and fonts. But without the principles of design, you'll end up with a disconnected, confusing and difficult to navigate composition. Alignment creates a sharper and tidier design. Aligning the elements allows them to create a visual connection with each other.
It tightens the design and eliminates the messy and messy effect that occurs when items are placed randomly. Balance in this case is related to our physical equilibrium, or what we perceive as balanced. The balance can be symmetrical or asymmetrical. In both cases, it is intended to provide visual stability.
In a two-dimensional design, balance can be understood only in terms of our perception. A symmetrical design shall have all the elements arranged on a central axis (horizontal or vertical), to allow an equal space on both sides. If we assume this in terms of a layout on a sheet, no matter how wide it is, the amount of empty space left around the design must be equal. An asymmetrical design will be opposite to a symmetrical one and is therefore a little more complex.
The objects here balance each other and may not necessarily work around a central axis. However, the balance is achieved however, provided that it is visually composed. The image above provides an example of asymmetrical equilibrium. The objects are placed below the horizontal central axis, but the other design principles have been used to harmonize the image.
In a nutshell, emphasis is used to capture the viewer's attention. One element of the design can be emphasized by using color, gradation, contrast, texture, shape or location compared to the rest of the design. Of course, to emphasize the element, the presence of other elements and design principles is essential. For example, while preparing an architectural design of a building, without the presence of trees in the background, a road in front of the building, and perhaps some human figures, the design of the building cannot be emphasized.
In addition, there may be an aspect of the building itself that needs to be emphasized. In short, emphasis is placed on creating a focal point in the design. The emphasis in the image above is provided by the green object, which stands out clearly against the monotonous background and the other objects. Also note that the emphasized object creates an asymmetrical balance, but the image looks unified.
Any design should provoke harmony and should look unified. The various principles, when combined to create a design, must work in harmony with each other. A splash of unrelated objects or images cannot create unity. Instead, unity is achieved through the use of all or any of the above-mentioned design principles.
The use of the variety would be disputed against the unit. However, it is important to understand that unity can be achieved even in the variety. This is where harmony comes into play. For example, when considering the design of a web page, ultimately, a web page has to be composed in terms of its title, content, sidebars that provide information, and the various advertisements posted on it.
All design elements must be combined to create and consolidate this design principle. Contrast refers to the different elements of a design, especially the adjacent elements. These differences make several elements stand out. Contrast is also a very important aspect when creating accessible designs.
Insufficient contrast can make the content of the particular text very difficult to read, especially for the visually impaired. Emphasis refers to the parts of a design that should be highlighted. In most cases, this means that the most important information that the design must convey. Random rhythms have no discernible pattern.
Regular rhythms follow the same spacing between each element without variation. Alternate rhythms follow a set pattern that repeats, but there is variation between actual elements (such as a 1-2-3-1-2-3 pattern). The flowing rhythms follow curves and curves, similar to how sand dunes undulate or waves flow. The progressive rhythms change as they progress, and each change is added to the previous iterations.
Rhythms can be used to create a series of feelings. They can create emotion (especially fluid and progressive rhythms) or create tranquility and consistency. It all depends on the way they are implemented. Patterns are nothing more than a repetition of multiple design elements working together.
Wallpaper patterns are the most ubiquitous example of patterns that practically everyone is familiar with. However, in design, patterns can also refer to established standards for how certain elements are designed. For example, top navigation is a design pattern that most Internet users have interacted with. Movement refers to the way the eye moves over a design.
The most important element should lead to the next most important and so on. This is done by positioning (the eye naturally focuses first on certain areas of a design), emphasis, and other design elements already mentioned. The use of blue throughout the design (including blue overlays on images), along with consistent typography and proportion, creates a sense of unity in the design. Grid and alignment are closely related to balance and refer to the way elements are arranged in relation to an invisible grid on the page.
Contrast refers to the different elements of a design, which makes them more easily discernible from each other. Contrast is very important for creating accessible designs. Although at first the elements may seem scattered, their proximity adds unity and continuity to the page. Even if you intend to stick to templates, it's helpful to know the design principles in order to customize an existing design.
Framing refers to how the main theme of a design is positioned relative to other elements on the page. Some absolutely mind-blowing designs ignore one or more of the design principles to create an eye-catching and effective work. While it sounds like a completely arbitrary term, what the customer usually means is that the design needs more contrast. In the visual age of the Internet, it's relatively easy to create your own graphic designs, but they don't have to look homemade.
The above elements, especially balance, alignment and contrast, will work to achieve that goal, but without proper movement, your design will be DOA. Like writing without an outline or building without a blueprint, if you start your composition without a clear idea of what you're trying to communicate, your design won't succeed. This is another commonly used principle that makes certain parts of your design stand out to users. Let your brain organize the information and then design your design in a way that communicates that order.
In other words, when this principle is used correctly, the most important elements of a design are larger than the least important ones. Although it's about visual weight and not actual weight, there is still a similar rocker effect when a design isn't balanced. Design principles are the rules that a designer must follow to create an effective and attractive composition. Proximity is also relevant when a designer tries to communicate a message or achieve some kind of result, especially in the field of marketing and advertising.