The Benefits of Good Website Design

Web design is an important factor in how your audience perceives your brand. It can make or break the impression you give them, and determine whether they stay on your page or go to a competitor. Ryan Singer, the developer of the 37Signals team, states that users are more likely to provide an email address if they have seen the feature work and understand what they are getting in return. Modern web designs are often criticized for their approach of guiding users with visually appealing 1-2-3 step steps, large buttons with visual effects, etc.

But from a design perspective, these elements are not bad at all. On the contrary, these guidelines are extremely effective, as they guide visitors through the content of the site in a very simple and user-friendly way. An effective website design must fulfill its intended function by conveying your particular message while at the same time engaging the visitor. Several factors, such as consistency, colors, typography, images, simplicity and functionality, contribute to good website design.

Simplicity is the best way to do it when you consider the user experience and the usability of your website. Below are ways to achieve simplicity by designing. Color has the power to communicate messages and evoke emotional responses. Finding a color palette that fits your brand will allow you to influence the behavior of your customers towards your brand. Keep color selection limited to less than 5 colors.

Pleasant color combinations increase customer engagement and make the user feel good. Typography has an important role to play on your website. It attracts attention and works like the visual interpretation of the brand's voice. Fonts must be legible and use only a maximum of 3 different fonts on the website. Navigation is the guidance system used on websites where visitors interact and find what they are looking for. Website navigation is key to retaining visitors.

If website navigation is confusing, visitors will give up and find what they need somewhere else. Keeping navigation simple, intuitive and consistent on every page is key. The visual hierarchy is the arrangement of elements in order of importance. This is done by size, color, images, contrast, typography, white space, texture and style. One of the most important functions of visual hierarchy is to establish a focal point; this shows visitors where the most important information is located.

Waiting for a website to load will lose visitors. Nearly half of web visitors expect a site to load in 2 seconds or less, and potentially leave a site that isn't loaded in 3 seconds. Optimizing image size will help your site load faster. Consistency in website design matters a lot. Pay attention to combining the design elements on each of the pages.

It can be understood that fonts, sizes, headings, subtitles and button styles must be the same throughout the website. Finalize the correct fonts and colors for your texts, buttons, etc., and stick to them throughout development. CSS (Cascading Style Sheets) would be useful for keeping complete information about styles and design elements. No cluttered drop-down menus, no page hierarchies, just a clean and simple design of everything you need to know - you'll find it here. Usability tests show that purely decorative photos rarely add value to the design and often harm the user experience. Using too many colors in your design is like trying to convey a million feelings and messages at once, which can confuse the person who sees your design. Even if your website works perfectly, a bad website design can make users feel that it is more difficult to use or find what they need. UX design bootcamps are emerging across the country and promise to give you all the technical and theoretical education you need in just a few months.

In addition to making a good first impression, a well-thought-out and designed website builds trust in your brand and your company among visitors. Read on for an overview of web designer career paths and how to make the transition to web design from related fields such as web development and UX design. First impressions are important - potential customers are visiting your site looking to know more about your business - if you have a bad start due to an unprofessional looking page with no design consideration it will be difficult for them to stay on your page long enough to learn about your offers. If you have a choice between separating two design segments by a visible line or by some white space it is usually best to use whitespace solution. One of the biggest benefits of good website design for your audience is that it can help them navigate around easily. They are known for their clean designs and simple eye-catching images (like this iPhone) surrounded by a ton of white space. When designing a website it's best to avoid scroll hijacking and let users control their browsing and movement around the site. Professional web designers understand how important it is for websites to look good but also function properly - no matter how attractive something looks if it doesn't work properly then it won't be successful.

Dorothy Bauer
Dorothy Bauer

Extreme creator. Award-winning music geek. Award-winning twitter buff. Extreme coffee enthusiast. Subtly charming tv maven.

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