Having a bad website is terrible for business. Companies, like Amazon, can lose millions if their user experience is bad for a single day. But it's not something impossible to overcome. Google recommends loading speed of 3 seconds or less, but unfortunately, the average website loading speed on mobile devices is more than 15 seconds.
This can have a huge impact on traffic, as every extra second your site takes to load reduces your traffic by 11%. It is essential to improve the speed of your website to avoid this. But it's not just about speed; an ugly website can also affect the design of your website, the user experience, and vice versa. To create a memorable website, you need to prioritize individual fantasy and strive for overall aesthetics and functionality.
When it comes to a bad user experience, there are several things that can adversely affect the performance of your website, including slow site speed, excessive text, no white space, poor user experience, and so on. Having too much text on your website can be overwhelming for anyone who visits your website. Not only will no one take the time to read everything you have spent writing, but it can also make your website look very cluttered and difficult to navigate. Do you get few or no leads every month through your website? This could be a sign that there are some things you can update or redesign on your site.
Maybe you don't have a clear user journey or maybe you have too much text, so visitors to your website don't take the time to read your content and understand how your company can help them. So how do you know if your bounce rate is too high? It really all depends on your business and the industry average. For example, according to a recent Brafton study, B2C companies typically have a bounce rate of 54.24%, while B2B companies hover around an average bounce rate of 61%. What is the right next step for your business? Book a 20-minute website audit to discuss your website needs and how we can help your business grow.
Another way to get a better idea of what makes a website design “bad” is to look at examples. Let's take a look at some websites below and explain what they were wrong about. Web designers often talk about the importance of a good, easy-to-use web presence, but companies still struggle to justify the expense of a web redesign and optimization. Bad web design doesn't follow any particular formula; some business websites may have big elements mixed with bottoms, while others suffer from the problem of “good ideas, bad execution” or “bad ideas and poor execution”.Are these red flags killing your search engine optimization? The first web design mistake companies make is having difficulty navigating their site. Users want to find information quickly and easily.
If they can't find information quickly, visitors to your site won't stay long. If your website isn't secure, people won't feel comfortable browsing your pages and will return to search results. It's easy to think about bad website designs on a superficial (aesthetic) level, but it all starts and ends with your audience. If you're looking for a bad example of website design to avoid, hard to read fonts are one of them. The average business owner may not understand the differences between good and bad web design, so many websites end up with terrible and inefficient designs. If you want to make sure your site doesn't contain any of the examples of bad design discussed, consider working with professionals.
It seems that the website screams in red, green and black when it should be comforting since it is a brand of comfort food. A cluttered design, a hidden navigation menu, lack of color contrast, unresponsive design, and inconsistent typefaces are just some of the features that can make a website design bad. The signs that often indicate that you have a bad website are also hurting your website in terms of ranking for target SEO keywords or lead generation. As a general rule, for both HubSpot and Google Analytics, if you see your monthly website visitors dropping steadily, especially by a high percentage, that could be a sign that you have a bad website that needs to be updated or redesigned. Join us for a deep dive into the elements that can make an online presence bitter, examples of real life bad web design, and a case study example of a remarkable website project change to undo the terrible. Now let's move on to four more signs that you have a bad website in the analytics and lead generation category. The above websites are used as examples of how bad web design can hurt businesses in terms of traffic loss and lead generation.
To ensure that this doesn't happen to you, it's important to prioritize individual fantasy and strive for overall aesthetics and functionality when creating or redesigning your website. Additionally, make sure that navigation is easy for users; if they can't find information quickly they won't stay long on your site. Finally, consider working with professionals who understand the differences between good and bad web design so that you don't end up with an inefficient design.